October 4, 2023

Google announces plan to make Gmail "less spammy": A checklist to ensure you meet the new Sender requirements

๐Ÿ“ฃ Attention email senders!ย Google's got some updates.

Starting February 1, 2024, new sender requirements for those sending to Gmail accounts will be in effect. And guess what? They're nudging you to start adapting now.

Some numbers:

๐Ÿ‘‰ Gmail accounts for ~29% of email client market share, based on Litmus' August 2023 data.

๐Ÿ‘‰ย With Gmail being such a dominant player (and ~1.8 billion users worldwide according to EarthWeb), this update likely impacts you or your business.

Below is a checklist to help ensure you meet the requirements.Google mentions, early adaptation might even improve your email delivery. Wait too long, and your emails might not be delivered as expected, or be marked as spam.

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