👋 Hello newsletter enthusiasts,
We're back with another edition of The Newsletter Newsletter, where we dive deep into all things newsletters. This time, we're focusing on a feature you'll find lurking at the bottom of many of your favorite sends - the Link Section.
We’re not sure if it has an “official” name, but you've likely seen these before - a collection of links to articles, resources and other bits of content.
They go by many names, from “Etcetera” in 1440, to “Our Picks” in Axios Chicago to “Extra Upside” in The Daily Upside. Despite their humble placement, these sections can generate significant engagement and offer unique value to both readers and creators.
🐾 Thank you for reading, stay pawsome.
As we continue to refine our understanding of reader engagement, we'll uncover more innovative ways to utilize this often humble newsletter feature.
Remember, while Link Sections can be a valuable addition to your newsletter, it's essential to track engagement, maintain relevance, prioritize quality over quantity and clearly label sponsored content.
Let's take a look at some real-world examples of how newsletters are creatively using their Link Sections:
"5 things from the tilt": A condensed section of the latest happenings in content marketing, swiftly provides readers with five must-know insights, updates and potential sponsored content, keeping them at the forefront of industry knowledge.
"things to know": This section offers a mix of industry news and resources, keeping readers informed about the latest in content marketing.
“Our picks": Here, readers find a collection of top articles, guides, and resources curated by the Axios Chicago team.
"Extra Upside": This section is a treasure trove of additional content and resources. It might include sponsored content that blends into the mix. Hopefully this offers readers more value while providing an additional revenue stream for the newsletter.
But these sections aren't just good for sharing external content – they also present an exciting opportunity for advertisers and creators alike.
By hosting subtler forms of advertising, Link Sections can offer a more organic, less intrusive experience for readers. It's a nuanced approach that may bypass the ad-radar many of us have developed, and stop us from scrolling.
For instance, a Link Section might include a sponsored link. To the reader, it feels less like an overt advertisement and more like a valuable or recommended resource.
Despite the potential for high engagement, these ad placements usually come at a lower cost than traditional ad spaces. This cost-effectiveness, combined with the likelihood of increased engagement, makes them an enticing prospect for advertisers.
This doesn't mean it's time to overcrowd your Link Section with ads.
The balance between content and advertising is crucial to maintaining reader trust. However, when used thoughtfully, these spaces offer a fresh way to monetize newsletters without compromising the reader experience.
Remember, the key to a successful Link Section - as with any part of your newsletter - is providing value to your readers. Keep their interests and needs at the forefront of your decisions, and your Link Section will become a high-value asset in your newsletter strategy.
Now that you're equipped with the power and potential of Link Sections, why not give it a try in your own newsletters?
We'd like to hear about your experiences and any innovative approaches you come up with. Feel free to reply to this email with your stories.
Remember, in the world of newsletters, even the smallest details can make a significant difference. So, get creative, stay curious and continue pushing the boundaries of what your newsletter can achieve.
💌 Thanks for joining the pack of newsletter enthusiasts! Keep on reading, writing and sharing your newsletters with the world.
Also want to shoutout folks that have been sharing their feedback with us. Thank you!
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